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Exposing the Scheme




The Perversion through Ideology & Political Correctness 




Between 1860 and 1910, due to treaty obligations, the government began creating boarding schools for the American Indian to teach Reading, Writing, and Arithmetic, “the three R’s.” They also provided vocational learning skills. It was a voluntary program whereby parents had to give consent, but these parents did not know just what would be taught or what the effects would be. A large part of the reasoning behind distant learning centers was to remove the family influence, which has been often been referred to as “Kill the Indian but save the man” or assimilation. Although the intentions were good, the results were disastrous.




Prior to those years, most boarding schools were distant learning centers located long distances from the reservations. In later years, in many cases, old military forts on reservations were converted into grade schools.




The National Congress of American Indians (NCAI) was founded for the sole purpose of addressing treaty violations and unfulfilled obligations. NCAI gave American Indians a voice relative to issues in Indian country including education and the boarding school system, although there were many issues of higher priority at that time.


1948 to Present: 


Through treaty obligations, tribal and public schools were built on reservations, some tribally controlled while others under state and federal control. Also, the government began a relocation program for volunteering American Indian adults on reservations. They provided housing, education, and financial assistance along with job training. Just as with the boarding schools, this effort brought mixed reviews from participants. Some found these programs to be helpful and even enjoyable while others had little to no opinion, and some found them to be intolerable.   


Mid 1960’s:


The US government began efforts to encourage more participation by American Indians in the education system K-12, and also in higher education institutions. Through joint efforts (Federal, State, and Tribal) many new programs and departments providing added funds, scholarship grants, and incentives were developed. Native American Centers at universities and colleges were also developed. 


1969: The University of North Dakota:


To promote an atmosphere of cooperation and opportunity, tribal leaders from both Sioux tribes, Standing Rock Sioux and Devils Lake Sioux (now Spirit Lake Sioux) along with many tribal members and UND administrators performed a ceremony culminating in the use of the Sacred Pipe in which the Sioux name was bestowed to the University forever in exchange for educational opportunities. Over the following years, UND went from a couple of minor Indian programs to 29 major programs with numerous minor programs. They also went from 20 Indian students to over 400 each semester while under the Sioux name and image. This action became a thorn in the side of the ideology- driven, non-Indian educators. 


1970s on:


In 1970, the National Indian Education Association (NIEA) is established in Minnesota, home of the radical American Indian Movement (AIM) which was founded in 1968. As there are mixed reviews of the early years of AIM coming from American Indians about their practices (we might say dubious), the higher education system becomes a big ally, overlooking their criminal activities.


Many of these higher education institutions carried American Indian identifiers such as the N. Dakota Fighting Sioux, Fighting Illini of Illinois, Miami Redskins, Dartmouth Indians, Marquette Warriors, Stanford University Indians, and the Seattle University Chieftains.  The first to change their Indian name is Stanford University in 1972 and the second being Dartmouth University in 1974. Most however changed in the 1980's and 90'. All decisions to change came as a result of pressure from non-Indian professors and staff.


RECAP: 1800 to 1973:


As early as the 1820’s, the US treaties with Indian tribes required both teachers and land for educational purposes. Common sense alone informs us the purpose for such was not to teach American Indians about American Indian ways and traditions, but instead about reading, writing, and arithmetic to help them function in both worlds (tribal and non-tribal). This process continues to this day. 


By 1944, as the American Indian became fluent in the English language, he no longer needed interpreters to translate the words. Through this knowledge, a greater understanding of treaty obligations and violations came to light. Violations such as BIA mismanagement, water rights, fishing and hunting rights, land management rights, civil rights, and disappearing tribal lands were among the major concerns of NCAI while educational opportunities were a lower tier concern. 


So-called “Social Justice” issues were not on the agenda of the NCAI or the political class. There were those among the educated elites or those aspiring to that status who searched historical documents for negative information to produce an anti-American point of view, but they were few and far between. This was about to change.     


1973: the APA adopts a new standard for evaluation and recommendation process:


Due to the new process replacing scientific research and data collection with ideology, many false conclusions ensue that will come to distort all perceptions and eliminate all common sense.  

 “Scholarly articles for the difference between ideology theory versus scientific research theory

Ideologies tend to be simpler than theories. On paper, theories are supposed to be tested, revised, or dismissed, whereas ideologies are taken to be unquestioned truths...” see page xiv preface.


1974: NCAI attempted power grab:

The NCAI passes a resolution calling for the abolishment of the Bureau of Indian Affairs (BIA) and requests the power and money be turned over to them. It appears the focus and direction of the NCAI has changed dramatically from it's inception.  (page 128).

Two years previously, the NCAI passes a resolution opposing federal recognition of the Lumbee’s of North Carolina.  (page 20).




For the most part Indian names and images were of no concern to Native or non-Native students or the NCAI--if anything they were viewed as symbols of pride. We know this to be true as one of the premier institutions of higher learning, the University of North Dakota having numerous Indian programs, and it's Indian Association (UNDIA) run independently by Indians since its creation in 1971, submitting every semester a list of grievances. In the Fall semester of 1987, the group submitted a list of 12 grievances needing to be addressed. The Fighting Sioux name and image are not listed nor has it ever been mentioned in any of these lists. At this point in time, the NCAI as an organization has yet to make a statement expressing any concerns over the use of Indian names and images. 


Also, at this juncture, the APA has begun dumbing down the higher education system as they have infected psychology departments with ideology over facts. Higher education begins to fully embrace this new ideology standard, twisting history to fit a new narrative of victimhood. Touting victimhood has proven to foment division and even hatred in society. 




Whereas women's sports have now become incorporated into almost all educational venues, equal access and treatment have also become an issue. Although Title IX has been growing and modified since its adoption in 1972, there emerges a new focus on gender discrimination, even in instances where the educational venues have not had applicants for equal access.




Higher education institutions using Native themes begin creating organizations to express an ideology point of view which deny dissenting voices. One such group to popup is titled Students Organized Against Racism (SOAR). Also happening in 1993, the NCAI produces its first resolution opposing names and images as radical Indian activists such as Susan Harjo bring their hate ideology to NCAI. 


1994 UND: 


An Indian professor at UND with a long history of fighting for civil rights dating back to 1960 and has been at UND teaching Indian courses since 1980 decides to resign. “I was the only Native American on the faculty who was tenured and a Full Professor. I would describe my experiences with most of those "other" people -- most administrators and many faculty and a few staff -- as quietly hideous.”  And he goes on to say, “When I finished that course, I was making a salary of $36,500 per year.  It may have been the lowest salary in that faculty rank of a Full Professor in any state school in the United States.  Normally, a retiree at UND was given an office and a [literal] chair, an official dinner, and a photo.  I received none of those -- and, when I sought an explanation, there was none that made any sense. He adds “Normally, I would have received Emeritus status.  But that was effectively blocked by my two "colleagues" in Indian studies:  two Anglo women.  Despite repeated requests, no specific reasons have ever been given by any UND echelon for this refusal to grant me conventional Emeritus status.  At UND, the "system" and administrative check-and-balances work only in essentially non-controversial matters.  Otherwise, there's no adherence to "System" or “due process."


1996 NCAA: 


The US Supreme Court makes rulings in the early 1990's concerning Title IX’s women’s civil rights violations by the education system. A fact that goes unnoticed is how the NCAA laches on to these rulings to create a new committee on Gender and Diversity in 1996. Through a warped and twisted reading of those Supreme Court rulings, they begin a process to remove all Indian identifiers from the higher education system.  (Page 7).


Leveraging these Supreme Court rulings, the NCAA Executive Committee (a 20-member power board) creates the Cultural Diversity and Gender Equity subcommittee to partner with the Minority Opportunities of Interests Committee (MOIC). Working with university and college committees of the same name, they begin manufacturing materials supporting the goal to eradicate the American Indian from college athletics. This whole process relies totally upon ideology.  


1996 Fighting Sioux:


University-sponsored "SOAR" is modified to "Building Roads into Diverse Groups Empowering Students" (BRIDGES) whose sole purpose is to rid the university of its “Fighting Sioux” name and logo. Through funds provided by the University and some fundraising events, BRIDGES begin to bring in Indian activists to lecture students; an activity that will be disbanded once the name and image were successfully removed in 2012. BRIDGES is guided and controlled by non-Indian educators whereby roughly 26 out of nearly 400 Indian students from around the nation are given a voice, leaving the vast majority of American Indians with none. It was later revealed by the NCAA in 2001, that MOIC stated they had been working to remove Indian names and images since 1996.


1997 Fighting llini


Professor Jay Rosenstein, an outspoken opponent of Chief Illiniwek since the early 1980s, produced a distorted and twisted documentary in 1997 entitled, “In Whose Honor?" Under the tutelage and direction of Rosenstein, Indian activist and U of I graduate student Charlene Teters (who received her master’s degree in less than one year) was the featured voice of the documentary. The education system finally had an American Indian to push their ideology. (1997). Written and produced by Jay Rosenstein. Ho-ho-Kus, New Jersey: New Day Films.


1998: Ideology has become the dominate force in psychology departments within higher education:  


Where once scientific research and data collection was used to produce APA theories, under the current system, ideologue manufacture biased materials to fit the ideology. Under the guidance of professors and staff, student senates begin an attempt to adopt resolutions opposing Indian names and images. One such example is at UND where the educators involved with the student senate passed a resolution opposing the use of the Fighting Sioux, but the students in the senate themselves rejected it. 


What has emerged is the APA, NCAA, NCAI, higher education psychology departments as well as civil rights organizations all following an ideological point of view but lacking any scientific research data foundation.  The activist-led campaign additionally lacks the voice of mainstream American Indians. 


1999:  a big push originating in the higher education system begins to develop:


Beginning in 1992, a tribal resolution opposing the use of UND’s names and images start showing up. Up until 1999, it was limited to mainly one tribe (Standing Rock) but now a few others were joining in. The common denominator in almost all of these instances, is that the signers of these resolutions are mostly all products of or connected to the higher education system in some fashion.


Also in 1999, Vine Deloria Jr. states, “Higher educated Indians can’t talk about Indian problems because they often don’t know anything about reservations. They fall back on jargon like Decolonization, Indigenization and so on.” (page 323).


RECAP: 1973 to 2000:


We believe we have demonstrated that between these years a total restructuring and focus has taken place starting with the APA, extending to the higher education psychology departments and into the NCAA and NCAI. What were believed to be honorable and honest institutions secretly transformed themselves into ideological dictatorships. Bedrock standards have been replaced by flexible standards in line with their ideology. They have laid the foundation for the deceit that is yet to come.


2000: The Office of Civil Rights (OCR) gets involved:


After a complaint of racism against Indian people at N. Dakota, the OCR launches an exhaustive investigation. The OCR reports in 2001 they found “no evidence exists to support the complaint." This is coming from an organization that is about to go on record as opposing Indian names and images. 


2000, to counter higher education desires:


The Devils Lake Sioux Tribal Chairman attempts to join in the anti-Indian movement, but tribal members and elders step in saying, “if you sign such a resolution you will be removed… we as a tribe support the use." The Spirit Lake Resolution # A05-01-041 was signed in 2000 giving support for the continued use of the Fighting Sioux name and image. 


2001: the US Commission on Civil Rights joins the parade: 


Not to be left behind, the US CCR joins the cabal and issues a statement concerning Native references in sports. The phrase, “We assume” indicates their position did not come as a result of any actual research. Relying solely on ideology just as every institution coming before them, US CCR gets their proverbial pat on the back. 


2001: NCAA/MOIC releases a statement concerning when it began, how it began, but not why it began: 


Declaring the NCAA’s effort to remove Indian names and images began in 1996; by 2001 they now know how they will do it. Before launching a full-blown assault justification is needed. At this point they have two obstacles to overcome (1) they need Indian participation (2) they need suggestive material to legitimize such an action. 

A conglomeration of the NCAA Executive Committee, higher education psychology departments, APA, OCR, and NCAI unite to manufacture material needed to accomplish their long-held goal. 


2002:  the operation is put into high gear:


Two dissertation papers will be written and relied upon to suggest Indian participation in the removal process. These dissertation papers declare themselves to be scientific studies, a claim that is easily debunked when examining just how the conclusions were reached. Basic standard procedures and requirements are completely overlooked and left out. These pretend studies are directed and oversaw by ideological-driven educators and not independently achieved. 


2003:  the NCAA Executive Committee through MOIC requests self-evaluation from Higher Education:


This action is NCAA constitutionally required and authorized. After receiving the official evaluations, the NCAA does not like the findings. Accordingly, they go beyond authorized procedures to get biased evaluations from ideology-driven educators within the education system and others they had been working with for the past 8 years.


2005:  NCAA having received the unauthorized and biased evaluation:


Having received the biased evaluations to serve as its justification, on August 5, 2005, the NCAA releases a list of 18 member institutions using Native American names, mascots, and/or imagery they deem as "hostile and abusive." The targeted institutions would be prohibited from hosting post season tournaments should they fail to remove all Native references. 


RECAP: 2000 to 2005:


What had been taking place covertly for many years has come out in the open by 2005. The move to change actually began in 1973. It would be a gradual process that virtually no one saw coming. Under the guise of defending the American Indian, the systematic eradication of all Native identity from sports and mainstream society is now a distinct possibility.


The cornerstones of the eradication campaign are two dissertation papers (Stephanie Fryberg & Angela LaRocque) which will be falsely labeled as studies. When reading them one finds they are nothing more than manipulated and manufactured material created over a thousand miles apart and using the same words, the same exhibits (Chief Wahoo & Pocahontas), the same statistics, to come to the same conclusions. They are both overseen and guided by the same type of social justice activists in the higher education system.       


August 2005: the NCAA policy:


This policy was arrived at and instituted entirely by non-Indian personnel and leadership within the NCAA and education system. 


August 31, 2005: NCAA modifies policy:


After threats of lawsuits, the NCAA Executive Committee is forced to modify their original policy. The NCAA Executive Committee adopts an exemption policy requiring “Approval from a Namesake Tribe or Closest Namesake Tribe.” Six of the targeted institutions were given exemptions while 10 others chose to cave, leaving the Fighting Illini and Fighting Sioux to fight on. 


2006: President of the UNDIA is forced out:


The UND Indian Association removes the sitting President (a member of the Turtle Mountain Chippewa Tribe) for merely stating he sees nothing wrong with the Fighting Sioux name and image. 


2006: the legal fight begins:


The Fighting Illini of Illinois and the Fighting Sioux of North Dakota initiate lawsuits in 2006 with both citing the NCAA Executive Committee's lack of authority to even adopt such an action.


2007:  the NCAA as usual reaches a settlement in both cases:


As a result of the Fighting Illini nickname being both a  reference to the name of the state and WW 1 war veterans, a settlement allowing for the continued use of the Fighting Illini name was reached, however all imagery as well as Chief Illiniwek would be required to be removed.


For the UND Fighting Sioux, things are much different. The lawsuit brought in October, 2006 which the court agreed had merit and, was hijacked in July of 2007 by ideologues aided by a biased news media. The trial date was set for early December, 2007, but with a change in leadership on the ND State Board of Higher Education (SBHE), the new Chancellor begins  to scuttle the lawsuit and secretly arrange a settlement with the NCAA prior to the court date.


What was once a state endorsed operation has now become a one-man demolition effort. Between July and October, numerous meetings will take place out of state where vital information is withheld from the public (who paid for the lawsuit). On October 26, 2007 a Settlement/Agreement is signed by the SBHE and NCAA. Upon signing the 12-page settlement, the Senior Vice President of the NCAA declares publicly, “the settlement confirms that the Sioux people and no one else should decide whether and how their name should be used.” 


Until the settlement was publicly announced, the Sioux tribal members had no idea any of this was going on and were completely in the dark as to why and how this even came about.


2008: the Sioux begin to fight back:


With the settlement now in hand and having put the Sioux people directly in their crosshairs, the SBHE and NCAA cannot avoid a war against the grassroots American Indian. Aided by a more than willing propagandist media, distortions and lies will rule the day for over the next 5 1/2 years as Indian people led by the Sioux defend their heritage against eradication.


The book, “Aren’t We Sioux Enough”) explains what happened at UND in great detail, however it does not go into actions previous to the Settlement of October 2007. This Settlement turned what was considered by all including the NCAA, a winning lawsuit for the state into a more than complete loss for the state and American Indians. It removes any financial cost incurred by the state, it allows the NCAA to jettison its amendment of “A Namesake Tribe or Closest Namesake Tribe." Furthermore, it forbids the state from further legal actions it might deem appropriate in the future, allows the NCAA to save face, and ultimately it puts the blame on the Sioux people.


2009 – 2020:


With a majority of Native themed colleges and universities strong armed into changing as a result of the 2005 NCAA Executive Committee policy, the activists amped up their efforts to eradicate all Native references used in mainstream society, public schools, and professional teams with an emphasis on the Washington Redskins. Politics and corporate interests are enlisted at an unprecedented level. 



In 2009, an actual vote of the Spirit Lake tribal members concerning the Fighting Sioux name and Symbol. By a Super majority of 67%, the Sioux people voted to retain both to use perpetually.


Casino Indian boss Ray Halbritter of New York (a name change activist) attends a conference at the Interior Department with President Obama present.



Soon after this meeting, the New York Chapter of the Native American REDHAWKS commit to an annual “cultural engagement” at President Obama’s New York college alma matter – Columbia University starting in April 2010. The REDHAWKS presented their 5th annual “show” at Columbia last month.

Jan 27, 2010, Senator Harry Reid meets with Lori Gilbert, board member for the Corporation for Public Broadcasting (CPB), “To examine the role of public broadcasting in rural areas.”



Members of the Sioux Nation’s Committee for Understanding and Respect (Reed Soderstrom, attorney) filed a lawsuit against the NCAA in Federal District court. 


Despite Maine’s Wiscasset residents voting 503-128 against the change, the school board – under pressure - voted to remove the Redskins logo citing, amongst other contextual issues, that the “mascot” has created an unsafe environment for their children.


August 2011, Mr. Halbritter attends a White House meeting on economic development.



Jan 4 2012, Governor Cuomo floats the idea of private casinos where only tribes, such as the Seneca Nation, had exclusive rights. Robert Odawi Porter, president of the Seneca Nation, said "If the exclusivity is violated, it would cause significant harm to our existing businesses." In 2002, the tribe signed a 21-year compact with the Pataki administration, allowing it to retain exclusivity in Western New York. Not all tribes have exclusivity in the state. “Cuomo's proposal would likely allow gambling in the area the Seneca's feel is their exclusive territory."

February 2012, Mr. Halbritter attended a $15,000 to $35,000 per ticket Washington fundraiser for President Obama.


The Oregon State Board of Education adopts a rule prohibiting public schools, even tribal schools, from using Native references. 


The lawsuit brought by members of the Sioux Committee for Understanding and Respect was dismissed by the Federal circuit judge citing the Sioux people had no standing to bring the lawsuit. 


The “Fighting Sioux” name which given by the Great Sioux Nation to the University of North Dakota to use forever was officially retired in 2012. 




March 2013, Washington, D.C. – The National Congress of American Indians (NCAI) has announced the recipient of the organization’s prestigious Indian Country Leadership Awards. That is Senator Patty Murray (D – WA) who has a Redskin High School near her Seattle office in Port Townsend, WA.

May 9 2013, Mohawks enter into talks with NY Governor Cuomo who uses the threat of voting in private casinos in an attempt to collect $59 million owed to the state – Governor uses incentive to collect saying he will not be building casinos near tribes in “good standing with the state.” Ultimately Cuomo backs a November ballot which was passed in 2013 allowing for non-Native competitive casinos to challenge the once exclusive Native American casinos. Seneca’s and many other tribes are not happy.

May 14 2013, Only days later, reports: “Cooperstown schools changing Redskins nickname to get $10K from Oneida Indian Nation.”Halbritter presents a check for $10,000 to the Cooperstown Central School District. School teams renames to HAWKEYES.

June 2013, An official from the New York State Office of Native American Services calls a Canisteo-Greenwood High School leader in a push to remove the Redskins logo.

August 2013, President Obama selects, and Harry Reid’s senate approves, Nevada Native Lori Gilbert to the Corporation for Public Broadcasting’s CPB Board of Directors. Gilbert’s CPB and the Governor’s NY State’s Arts council approves grants and funding to New York State’s Native American REDHAWK organization who then promote:

“…educational programs in the tri-state area. Participants enjoy a unique opportunity to address prior notions they may have had about Native Peoples. We are also proud of our collaborative efforts with ...government organizations.”

Oct. 23 2013, NBC’s Bob Costas attacks Redskins name on national TV only days before midterm elections while highlighting a HAWKEYE jersey featuring President Obama’s name. NBC fails to disclose its recent and significant business ties with Mr. Halbritter.

Nov. 13 2013, President Obama presented new HAWKEYES jersey by Halbritter at the White House – President thanked for help in changing Redskins name at Cooperstown, NY.

Dec 19 2013, Senator Reid calls for changing the NFL’s Redskins logo saying, “We live in a society where you can't denigrate a race of people.”



May 6 2014, Halbritter attends meeting in Albany NY, convinces lawmakers to back his name change campaign, "We shouldn't have to put forth this resolution," said Democratic Assemblyman Keith Wright after the meeting. "The word is absolutely offensive to the Native American community and beyond."

May 2014, Indian Country Leadership Award winner Patty Murray signs letter as one of all Democrat Senators (answering to Harry Reid and President Obama) calling for the end of the use of Redskins.

June 3 2014, Bedford Road College replaces Redmen logo with REDHAWKS.

June 25 2014, Western Canada High School replaces Redmen with REDHAWKS.

June 19  2014, A month after signing the letter to abolish the Redskins, Sen-D Patty Murray’s home state Port Townsend High School in Washington discards their 88-year-old Redskins name. Eventually it is named REDHAWKS.

Dec 8 2014, Oklahoma City High School’s board votes to eliminate their REDSKINS name. In February of 2015, the school’s committee recommends REDHAWKS amongst three other options.


The Native American Guardian’s Association (NAGA) was formed. 

NAGA representatives along with tribal leaders including Peter McDonald (then President of the 

Navajo Nation) write an Amicus Brief in support of the Washington Redskins. 



February 2015, Activist and radio show host John Kane, a Mohawk Native whose tribe was hurt financially by the Governor’s private casino bill passing in Nov 2013, openly campaigns against non-natives using any Native American logo or image. He recommends and pushes only one name for Lancaster, the REDHAWKS.

March 2015, The Lancaster School Board changes earlier promises not to change the school’s logo at least until the next year and unanimously strips the students of their beloved Redskins logo. A LSB leader cites part of the decision was the fear of threats to students (albeit unfounded). This reason was eerily similar to those cited as a reason in 2011, during the Wiscasset name change campaign and also similar in its “empty threat” rouse as the U.S. Trademark and Patent case against the NFL’s Redskins produced no official complaint against the name had ever been filed before action was taken. Also similar to Lancaster’s, was the desire of the Wiscasset residents who voted 503-128 against the school board name change, Lancaster’s residents voted in a similar ratio in the Lancaster Bee’s survey to keep their logo.

March 16 2015, WBEN’s Tom Bauerle declares on his broadcast that he has solid sources and inside information telling him that the Lancaster Schools will become the REDHAWKS.

May 2015, the LSB allows the students to submit non-native designs for voting but not for final approval. Polling conducted by local news stations show that amongst the seven designs “chosen” by the LSB, REDHAWKS is the clear leader. However, the Lancaster SB declared that no name submitted would have any overtones or association with Native Americans – REDHAWKS is, however inexplicably, allowed to be part of the voting.

REDHAWKS remains a candidate name despite the fact that there are no REDHAWKS in nature. Instead REDHAWKS are the local name of a New York State NA “cultural” group who ‘are proud of their collaborative efforts with government organizations’ and funded by the enemies of the Redskins name.


Again, it is notable that the New York REDHAWKS NA group is directly supported by Obama’s nominated and Harry Reid/Democrat Party approved “home-state CPB official” Lori Gilbert who has provided thousands of dollars to the REDHAWKS. The REDHAWKS also receive New York State taxpayer funding where NY State politicians have openly attacked the Redskins name like Democratic Assemblyman Keith Wright who exclaimed, "The word is absolutely offensive to the Native American community and beyond"; similarly, other NY State officials had called on other Redskins High Schools to change their names as was the case at Canisteo-Greenwood.


Adidas announces a new program (with the backing of the Obama administration) to assist schools using a Native theme with rebranding.


California passes a law prohibiting public schools from using the term “Redskins.” 




The unanimous Supreme Court ruling in the “Slants” Federal Trademark case prompts activist Amanda Blackhorse to drop her similar lawsuit against the Washington Redskins. Public schools using the “Redskins” moniker become the focus of the change activists, however the Native themes of all schools remain in their crosshairs. 




The Cleveland Indians announce that Chief Wahoo will be removed as the logo of the franchise, ending a 71-year-old tradition. 




The state of Maine becomes the first state to ban all Native references by public schools.




Fueled by the “cancel culture” hysteria, the Washington Redskins eliminate their Redskins name and logo under financial pressure brought about by corporate interest including Federal Express, Nike, Walmart, Pepsi, Target, Amazon, among others. 

Companies including Land O Lakes, Mutual of Omaha, and Leinenkugel’s, announce the removal of their iconic Native American logos. Even tribal schools come under pressure to remove their Native identifiers, most notably the Red Mesa “Redskins” Navajo school. 




For any sane person to believe this eradication movement is out of concern for the American Indian defies reality. Where those in power today seek only Indian voices that can help their bigoted cause, they refuse to allow opposing points of view to be heard, let alone discussed. Communities throughout the nation are waking up to this ideology-driven fact. The definition of discrimination is holding a different standard for one race or group over others. The definition of racism is to hold negative treatment or standard to one race and one race only. This whole movement fits both categories. So just who are the racist ones? Just as the Jewish people in Europe had collaborators with the Nazis, selling their fellow Jews for profit, we American Indians likewise have a small percent of our population willing to aid in our total disappearance from the American landscape.


We ask that you read “Destructive Trends in Mental Health” and “The Time Paradox” to get a full understanding of the harm hate ideology is doing.  Although neither book deals with American Indian names and images per se, they both do point to a clear pattern of harm negative ideology inflicts upon society.


"Destructive Trends in Mental Health" received high peer reviews from many in the psychology field for its down to earth and factual basis. Describing the transformation away from the previous standard of scientific research and data collection to ideology driven conclusions, the author leaves the door open for creating counterproductive therapies which actually do harm by making a perceived imaginary problem not better, but worse.

"The Time Paradox" by former APA president Dr. Phil Zimbardo also gives an insightful look into today’s turmoil. Following this logic in current APA practices and that of the “Not Your Mascot” movement, both are creating a society reinforcing and building on a "Past Negative" mind-set that typically results in a desire for vengeance.


Combining the logic and conclusions from the two books, it is easy to see, explain and forecast future turmoil which will last for generations to come.  The two entities, APA and Not Your Mascot, intentionally or not, are creating hate and division at the expense of unity and acceptance though a false and despicable ideology.

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